Author Archives: John James

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Corporate Uniform: Why Try Before You Buy is a Must!

Lady in blouse looks in mirror

Finding the right corporate uniform for your staff can be difficult. There are many factors to contend with. Demanding bosses and fussy colleagues are not the least of your concern, and then there’s the pressure of making sure the uniform matches the job role, projects the brand image and stands the test of time. Keeping this all in mind whilst deliberating the overwhelming range of options can get a little stressful. Hence our advice of the week: ‘try before you buy’!

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How Useful is Road Safety Education in Schools?

Happy Children

The summer months are approaching and the days are getting longer. This is children’s favourite time of year. They can more easily play outside, walk to friends’ houses and maybe even make their own way to and from school. But what kids don’t think about are the dangers inherent in these activities. Each year, and particularly in the summer months, an unacceptable amount of children are hit by cars in Britain. According to recent research , road accidents account for a third of accidental deaths among 0-14-year-olds and over half of accidental deaths for 5-14-year-olds. Tragically, many of these deaths are avoidable. The answer is road safety education. This article will discuss how road safety education in schools can significantly reduce the frequency of these incidents, and improve the safety and wellbeing of children in Britain.

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Branded Corporate Clothing: Still an Effective Marketing Tool?

In 2011 we published an article about the effectiveness of branded corporate clothing as a marketing tool. We referenced a study which found that 74.4% of uniform programs provide better marketing than modern tools such as the internet and TV ads. Five years have passed since this article, and internet marketing has exploded. Bearing this in mind we thought it would be interesting to see how branded wear is faring as a marketing tool in 2016.

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