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Keltic Clothing Blog
Author Archives: Louise Kendrick
Nowadays, so much of the news about the economy is gloomy. It looks like the recession is here to stay – at least for a while – so we’re all having to work with what we’ve got. Everybody’s feeling the pinch, and this affects all company marketing decisions, whether its advertising budgets, which exhibitions can be dropped this year, or the type of corporate workwear to supply to employees. Many workwear buyers are searching for something to lift staff spirits and improve brand visibility that doesn’t cost the earth.
There are a growing number of exciting developments in the market, keeping to the lower end of the price scale, but still offering effortlessly smart uniforms for your staff. This season, corporate work wear items such as poloshirts have been refreshed in new colours and designs offering something different whilst still being affordable to all budgets. Developments such as coloured piping and uplifting up-to-the-minute colour contrasts transform the standard polo shirt to a more attractive alternative.
The market has also seen recent fabric developments. It’s very much ‘out with the fleece and in with the soft shell’. Benefits of soft shell (pictured), include the fact that it is shower proof, pill-resistant (doesn’t bobble) and smarter than a fleece, which can look old quite quickly. Softshell originated in the sportswear market but is now being seen in the workwear and corporate clothing market, worn by staff at all types of organisations, from supermarkets to travel agents.
If there are any questions you have regarding softshell or other fabric developments, just reply to this post and we’ll be glad to share what we know, as always! Have a good week!
Hot on the heels of Louise’s Latest article, Branded corporate clothing made easy, a new American study published in March this year by Suffolk University (Boston, USA) certainly struck a chord.
Research shows that uniforms supplied for your staff with your company branding are a more effective marketing tool than almost all other methods of advertising. This includes not only traditional tools such as newspapers and the yellow pages but crucially (74.4%) of respondents stated uniform programs are more effective than more modern tools such as internet and TV ads.
This is a very exciting statistic to bear in mind both for companies thinking of providing uniforms for their staff and also for a uniform supplier such as ourselves. By using uniforms as a marketing tool, you are not only saving major costs on advertising through big media, you are also allowing your staff to feel involved in the promotion of your business. The uniform study was based on over 250 questionnaires across a broad range of company sectors, and all those questioned concluded that staff that were regularly observed by the public wearing company uniforms made for a better marketing tool.
I hope this has presented something of interest and given you something new to think about when considering your next uniform design.
A valued customer of ours has recently started off a new trend with their eye-catching new jackets. Park Solve, who provide off street parking services for the likes of Sainsbury’s and BP have kitted out their staff in our very own Alert Anorak in a very striking royal and navy blue colour. This is part of a new trend to supply staff in bold and striking colours – something a little different from your standard one colour hi vis jacket, showing a divide from the past somewhat dull uniforms to a fresh new outlook and different approach to parking, warden and security uniforms.
Many industries are tending to opt for a different approach, be it matching company colours or simply choosing a colour to differentiate them from similar roles. The colour royal and navy is becoming increasingly popular when it comes to uniforms for security, as has maroon. Many uniform garments such as the Alert Anorak are now adapting to this and introducing additional colours to keep up.
The trend doesn’t just stop here; many companies want to keep the theme running throughout their uniforms security garments such as the nato jumper and company ties are now available in striking new colours such as royal blue to complete the look.
We think Park Solve have come up with a really great uniform design, and other companies are already starting to follow their lead. If you have any comments on your preferred uniform colours, or any of the other points raised in this post, please leave us a comment below.
So, your boss has given you the task of buying suits for your team? Sounds simple? Well it does to them – they don’t have to navigate the thousands of websites, hundreds of brochures, not to mention tetchy staff who can’t agree on a style! Here are our top tips for picking the right corporate suits for your working environment.
- Think about your staff’s job role and work environment.
If they are receptionists in a five star hotel, looking impeccable at all times will be the foremost priority, so pick the most beautifully cut and fashionable suit, made out of the finest fabrics your budget will allow.If they are porters in the same hotel, or security guards at company offices, or sales representatives that work outside/in and out of cars, this receptionist suit would look awful in a matter of hours and be ruined in a matter of weeks. So go for a more durable suit. Durable suits are usually lower cost because they’re made from less fine fabric and the cut tends to be more simple and less fashion-led.There are ranges that are a happy medium, but the key thing is – choose a company that makes clear the recommended use for each of their suit ranges. All suits look pretty much the same in a brochure or on a website – a uniform suit supplier worth their salt will listen to what your staff are doing and ask about your work environment – otherwise, your nice new suits could look like old dishcloths in no time!
- Think about a style suitable for your staff.
The key thing is to give choice but not too much choice. Speak with your supplier to narrow down the collection based on question 1 which leaves you a small handful of choices. Find the collection with a choice of jackets, trousers and skirts so your staff can select either a 3 button or 2 button jacket, low waist or high waist trouser depending on their personal choice. This ensures a happy medium while still retaining the smart corporate image.
- One size doesn’t fit all.
Check any range you pick includes all the sizes you need for your staff from stock – or if you have staff outside that range, can the same style be made for those staff, so they don’t feel left out
I hope this article has proved useful in your search for your ideal corporate suit. Watch this space for future information on this subject!
Corporate wear clothing is a must for many corporate companies. A smart appearance from wearing good, quality clothing is a no-brainer, but choosing your supplier for your clothing can be. The overall concept of a corporate supplier isn’t rocket science; they buy corporate clothing from several well established wholesalers and manufacturers and sell it at a profit, usually adding embroidery, printing or labels along the way. Most often the end user wouldn’t be able to tell the difference of whether they are purchasing their uniform from a family team working from their garage or a large scale company with thousands of resources.
Of course I’m not knocking any family businesses that started from a garage because I work for one, speaking of which if you would like to learn about our roots of manufacturing waxed jackets simply click here. Smaller, local companies such as ourselves can provide you with as excellent service as larger companies; whether it’s calling in to see you and help with uniform choices or being a reliable voice on the end of the phone to guide you every step of the way. Aside from these, I wanted to provide you with a few other ideas to keep in mind when choosing your uniform supplier.
1. Choose a company who will help you to organise the chaos.
If you have ordered corporate wear in the past, you will likely be aware of the hundreds of options available for each garment type you require. If the supplier you are looking at just lists everything on their website, throws you a pack of brochures and leaves you to it isn’t doing their job correctly. They need to be asking about the job roles your staff are performing and recommending the perfect garments to suit them with reasons as to why.
2. Choose a company which holds a good range of stock.
All companies run out of stock of their items sometimes, but a supplier who never seems to have the garments you need ready to dispatch should ring alarm bells. Find out how often your supplier has deliveries of your items and whether they’re likely to be discontinued in the future to prevent any future difficulties when it comes to re-ordering.
3. Choose a company which will supply you with samples prior to ordering.
Requesting samples of clothing sounds confusing but is actually really simple. Choose the garments you like the look of which suit your needs and you will be sent a sample of each for you to try on for free. This service prevents issues with the uniform once it has been rolled out to your staff and reduces risk when buying for multiple departments. Be wary of suppliers who does not offer this service, time and time again we see issues where the uniform wasn’t suitable for our customers and they have asked us to help them.
When you do make the decision on your choice of corporate wear supplier, take these points in to consideration and make sure you are getting the best possible service for your money. A less than outstanding service and stock of garments will just cause problems in the long run and more frustration when you should not have encountered them in the first place.
If you would like to discuss our full order process please give us a call on 08450 66 66 99.