By supplying branded uniforms for your team, from smart coordinating suits with pristine embroidered shirts to smart branded polo shirts or printed hi vis wear, you’re presenting a professional and unified image which reflects your company. But what if this image is jeopardised outside of work?
An article posted by Personnel Today says that staff members looking scruffy, smoking in public or displaying anti social behaviour whilst in their company uniform can easily give your company a bad name. It points out that you don’t stop being an employee when you walk out of the door; you’re still representing your company all the time you’re wearing your company logo.
But rather than the traditional approach of setting rules about dress and behaviour, the branding experts recommend a softer, more inclusive approach of instilling the brand values in staff from the outset, so they’re more likely to instinctively act in an appropriate way- with encouragement from colleagues or supervisors where needed.
A key conclusion to draw from the study is the need to provide staff with a uniform that staff are happy to wear. Choosing a uniform company that offers high quality, comfortable and flattering uniforms means staff don’t feel they have to make their uniforms look scruffy, e.g. un-tuck shirts, the instant they walk out of the door. A uniform should make employees look and feel good – then they will be happy to wear it.
Check back for future related posts such as uniforms worn in unusual places and best and worst uniforms!