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Hot on the heels of Louise’s Latest article, Branded corporate clothing made easy, a new American study published in March this year by Suffolk University (Boston, USA) certainly struck a chord.
Research shows that uniforms supplied for your staff with your company branding are a more effective marketing tool than almost all other methods of advertising. This includes not only traditional tools such as newspapers and the yellow pages but crucially (74.4%) of respondents stated uniform programs are more effective than more modern tools such as internet and TV ads.
This is a very exciting statistic to bear in mind both for companies thinking of providing uniforms for their staff and also for a uniform supplier such as ourselves. By using uniforms as a marketing tool, you are not only saving major costs on advertising through big media, you are also allowing your staff to feel involved in the promotion of your business. The uniform study was based on over 250 questionnaires across a broad range of company sectors, and all those questioned concluded that staff that were regularly observed by the public wearing company uniforms made for a better marketing tool.
I hope this has presented something of interest and given you something new to think about when considering your next uniform design.
Here at Keltic, we’ve just launched our new paramedic uniform range on our website. We may have a few glasses of wine to celebrate, but we’ll be sure not to be wearing one of our uniforms when we buy it!
A leading supermarket recently refused to serve a paramedic who attempted to buy wine in his uniform, stating that it was company policy. What happened next was quite unexpected – he took off his ambulance uniform and stripped down to his underwear and asked “now will you serve me?”!
This isn’t the first time that paramedic uniforms have hit the news. There have been regular calls by ambulance unions to provide their members with paramedic stab vests – citing the shocking and increasing number of assaults on their staff.
In other paramedic uniform-related news, we were sad to hear that Random Acts of Reality, a Blog based in London, England, written by an E.M.T working for the London Ambulance Service is no more, with the blogger moving on to pastures outside the ambulance sector – best of luck from all at Keltic!
At Keltic we’re all very excited because tomorrow marks the launch of our new website, which is the culmination of over six months work. We feel that our website is the perfect representation of where we are at the moment as a company. We’re made up of six specialist departments, and we thought we’d give a brief rundown of what each of the three main departments do, and how they tie in together.
The largest department, which is how we started back in 2001, is our Uniform Wear Department, which supplies uniform clothing for security, parking, wardens and other enforcement roles. Our USP has always been manufacturing – the business started out making custom jackets for parking and security staff. This developed into supplying the full kit head-to-toe and we’re now the UK’s largest enforcement uniform provider, with 5 large warehouses full of unique and exclusive garments.
Security and enforcement supervisors needed suits and shirts/blouses, events staff needed poloshirts or corporate jackets, and hey presto the Corporate Wear department was formed. From these humble roots we recruited staff with a passion for fashion, and we’re now one of the UK’s largest suppliers of corporatewear, supplying many of the country’s most prestigious hotels and landmarks, as well as hundreds of doctor’s surgeries, local authorities, colleges and universities and blue chip companies.
With the alarming increase in violence against staff, and the worrying prevalence of weapons in society, we were increasingly being asked to supply body armour. Our Body Armour Department spent two years researching the market and developing the best range of body armour in the UK. We now have 7 different styles available from stock at every Home Office protection level, and a unique system that allows you to interchange styles. This is widely recognised as a huge development for the industry – until recently the only question was “do you want a white or a black stab vest?”
The Department Heads will be blogging about each Department in the coming weeks, but we hope this post has given an insight as to how each department is related. To mark the coming of Spring, and the launch of our new website, we’re offering free delivery and collection of samples for the whole of March.